About Home Staging

Coldwell Banker Realty (US) tracked sales records on almost 3,000 properties, ranging in price from $200K to almost $5M, it discovered that while the average home was on the market for about 31 days, staged homes usually sold in about 14 days. It also found that the average home sold for 1.6% over the seller’s asking price, while staged homes went for about 6.3% more than asking.

Excerpt from "Hot Property" by Alex Newman

Here is a real-life example of the potential value of home staging: By viewing a client’s home with a critical eye for detail, Diane made important improvements in preparation for the real estate listing and Open House. These improvements included re-painting the kitchen cupboards, replacing worn, outdated broadloom, relocating a home office to the lower level, and of course, purging old items and re-organizing closets. These improvements cost approximately $2,500. BUT... the home sold quickly and for $35,000.00 more than the original asking price!

Why Home Staging Works

For Home Sellers

Home staging prepares your home to make it as appealing as possible to potential buyers. We all like to think we can see a "diamond in the rough", but for many people, seeing beyond the paint colors, the clutter of personal items, or dated decor is very difficult. Anyone visiting builders’ model show homes can see that home builders have their products decorated using up-to-date interior design trends. This makes it easy for buyers to picture themselves in the home living the lifestyle of their dreams. By neutralizing or "de-personalizing" your decor, re-designing spaces, de-cluttering and re-organizing, a home stager can make your house "show home" worthy, make it stand out from the competition and help buyers to visualize themselves living their desired lifestyle in the home.

Diane assisted us with selecting paint colours and shopped for the little extras that added the perfect finishing touches to our home. Our house looks so wonderful we almost re-considered moving!

S. Dalziel

When shopping for real estate, buyers are interviewing your property - a house that is not prepared is like a job candidate arriving for an interview unprepared and looking less than polished. Even though they could be great for the job, the interviewer may not be able to look past the outer appearance to give them a chance.

R. Murray, Remax Realty Professionals.

For Realtors

Selling a staged home gives real estate agents distinct advantages:

• You can be assured that your listing will be in "show home" condition.
• Photographs taken for MLS listings will stand out from the rest when potential buyers are "surfing the net"
• Staging can help a property sell faster and for top dollar, allowing you to maximize your earnings and make the selling process more efficient.
• And, you can enhance your professional reputation as a successful agent who lists highly desirable properties.

Staging... sets our listings apart and helps make our services more competitive. A house that is staged creates a strong first impression that sets it apart from the competition.

R. Murray, Remax Realty Professionals.